J-List is an online shop located in Japan selling various products from Japan, including adult DVDs and Blu-ray media. These media products are produced by Japanese adult film studios such as Soft on Demand, S1, or TMA, and all video products are made in cooperation with industry ethics-setting organizations (such as NEVA, the Nihon Ethics of Video Association), and all carry stickers indicating that the content has been reviewed and ages of all performers verified.
 
As a third-party distributor of these products, J-List is exempt from individual record keeping requirements for these video products.